About Our Company.
During a year in which beauty companies were caught up in stabilization efforts—following the shaky conditions wrought by global economic issues, failed takeovers and unpopular strategic planning, to name a few—keen management proved crucial, and many of our Top 20 took to the boardroom to name new executives to take the lead—and keep corporate goals on track. Meanwhile, other CEOs stayed the course, and exceeded their firms’ previous financial records. Read on for a look at the people, programs and products that contributed to overall sales figures that exceeded $154 billion in fiscal 2013.
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Fiscal year 2013 proved to once again be a challenging one for beauty companies, but there were plenty of bright spots, too, and almost all of our Top 20 reported gains—some sizable. Our annual comparisons resulted in some reshuffling of global players’ standings, but for the most part, our list remains similar to those of previous years. Most noticeable is the re-ranking of our Top 3, in which all contenders changed position for the first time in years. L’Oréal took a commanding lead, followed closely by Unilever, with P&G a strong third. (Just to keep in mind though, P&G’s drop in positioning had to do in part to a change in how it now reports its figures, with Beauty now split from Personal Grooming.)